Targeted Solutions for Optimal Results

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Welcome to Rob Knows SMB! We offer fractional management solutions for businesses that are too small to afford full time CXO executives but too big for the Founder to handle all areas of the business well.

Typically our clients “could” do most of the things we do for their business but it would take them much longer and the quality of the finished product would likely fail to meet the expectations of stakeholders.

Engagement Strategy: 

1. Identify bottlenecks and roadblocks
2. Brainstorm new opportunities 
3. Develop clear strategic goals
4. Evaluate and reorganize current team 
5. Recruit new talent to join integrated success
6. Implement measurable process improvements
7. Evaluate results
8. Empower revitalized team for sustainability

Our Fractional CEO Service is available in six-month and one-year engagements at $10,000 per month, plus travel.

In addition to general Fractional CEO consulting, we offer several areas of specialized engagement including:

Researching international growth options for U.S. based companies. Implementing international marketing expansion decisions with in-country sales operations hiring, training, and initial sales funnel development. 

Our International Division offers two convenient phases to structure the discussion of your potential international expansion plans:

Phase I

We identify and evaluate the best opportunities for international market expansion. Three potential foreign expansion markets are chosen in conjunction with the client.

Send one consultant, for one-week engagements in each of three countries.

Detailed target market analysis identifies: TAM, SOM, SAM by country.

Market expansion ranking is created by country. 

We assist in Board/Upper Management findings and recommendation presentation.

Phase I Investment is $50,000, plus travel, with 90 day deliverables.

Phase II

Clients who decide to engage implementation for the international expansion market identified in Phase I, continue into our tactical ground based delivery service. We 

Identify and build relationships with strategic partners, affiliates, and an initial customer base by industry segment and geographic region. 

We recruit, hire, and train the initial front-line sales team and implement the Go To Market Plan and Strategic Revenue Plan created in Phase I. The approved Strategic Marketing Plan, Customer Success and Referral Programs are then rolled-out for your market launch and ongoing deep market penetration.

Phase II, includes four, 2-week in-in country implementation engagements for $100,000, plus travel and is conducted over nine months.

Facilitating “Re-Democratizing” business supply chains be either:

U.S. on-shore relocation, or Altasia transfer of manufacturing to Democratic Asian countries outside of China.

We Develop a comprehensive supply chain and operations plan for efficiently and expeditiously transferring Chinese outsourced work to the U.S. or Altasia Democratic countries. A comprehensive search is conducted by country to determine favorable tax and labor policies with the capacity to accommodate transferred business functions. Detailed cost analysis for work product transfer and stable ongoing production budgets are developed. 

After a relocation decision is made, we assist with the business transfer and new operational logistics until comparable production resumes in the new production base.

Repatriate Operations are available in six-month engagements at $10,000 per month, plus travel.

Marketing is becoming exponentially fragmented with the proliferation of audiences by on demand services and the restructuring of listening and viewing habits across thousands of new media options. Once a strategic revenue plan is created and implemented, businesses should focus on optimizing their marketing budgets by creating a strategic marketing plan.

Rob Knows SMBs serves our clients' marketing needs by: 

• Creating sales and marketing strategies that clarify client core values
• Amplify messaging to identified target markets 
• Measure key performance indicators of implementation
• Expert analysis of marketing options
• Innovative creative media development 
• Advertising schedule implementation that maximizes Return on Investment

Some of the marketing services we offer in house and though our strategic partners include:

• Market Research (Target Customer Profile, Market Segmentation, Focus Groups, Event/Exhibit Marketing, Testimonials, Reputation Management)
• Competitive Strategy (TAM, SAM, SOM, Market Share Analysis, Competitive SWOT, Strategic Partnerships, Affiliate/Loyalty/Referral Programs, Channel Marketing)
• Creative Services (Graphic Design, Website, Digital/Mobile/Video, Sales Collateral)
• Video (Scripts, Production, Digital/Mobile Ads, Social Media Ads)
• Branding (Style Guide, Content Development/Management, Positioning)
• Public Relations (Press Releases, Media Contacts, Earned Media)
• Sales Automation (CRM, Lead Generation, Sales Pipeline Automation, Ai Integration)
• Advertising (Creation and Placement of Print, Radio, TV, Out of Home, Digital, Mobile, Social, Podcast, Streaming. SMS/Texting)
• SEO, SEM, PPC, Google, Directories, Reviews
• App Development

Three-Phase Engagement:

1) Development and Delivery of a detailed Strategic Marketing Plan (Playbook).

Delivered in 30 Days at $10,000, plus travel.

2) Onsite and Remote Implementation of the Strategic Marketing Plan.

Implemented in six-month engagements at $5,000/month, plus travel.

3) Recruiting new Marketing Talent as agreed for Strategic Marketing Plan Implementation.

Delivered as needed at a negotiated recruiting fee. 

We've been helping conservative campaigns and PACs target core voter demographics through focused state-centric media planning and placement for three decades. Engaging voter registration and GOTV campaigns in targeted markets to win elections and legislative issues.

We offer two engagement options to Campaigns and PACs

Fractional Campaign Manager and Fractional Marketing Director

Service is available in a Two-Phase Engagement:

Phase I - Development and Delivery of a detailed Strategic Campaign (or Marketing) Plan

Delivered in 30 Days for $10,000, plus travel

Phase II - Onsite and Remote Implementation of the Strategic Campaign (or Marketing)  Plan

Delivered in Quarterly Units at $10,000/month plus travel

Media Placement (Campaign Agency of Record) Services are available to all clients at no cost for Electronic (Radio, TV, Digital, Out of Home) and all media providers which grant an agency commission on placement, and non-commissioned advertising (Print, SEO, Social Media) and all media providers which do not grant an agency commission at a 20% mark-up on Net Advertising Rates. 

Creative and design services are available at $150/hr.